You may already use Facebook to communicate with friends and family, but you can also use it to communicate with your business audience. Facebook is growing Small Business Branding Packages because people like to communicate with others and stay in the know about daily activities. Keep reading to find out how you can put Facebook to work for your business.
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a «Promotions» tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.
If you’re using tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs is a link marked «Edit», you can click that and then reorder the tabs, placing your most important tabs, such as Promotions, at the front.
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Write posts with real value. Facebook isn’t just about informal conversation. Those that supply meaty posts will often find that there’s a big audience out there just looking for that type of content on the platform. Be that person or company that delivers exactly that type of content. You’ll see great returns.
If you’re working on building your fan base, consider using «Like Ads». These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
All posts must have great value. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Try not to «sell» too much, though, or your followers will quickly tire of seeing your name pop up on their news feed.
Try using a call-to-action graphic to convert visitors to your page into followers of your page. This will encourage people to «like» your page in order to receive some discount or content. When people come to your page, all they see is «like our page for more info», then after they like the page, they can see the content.
Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.
It is possible to send out messages to all of your subscribers at once. While you certainly do not want to overuse this feature, as it will annoy people, it could come in very handy if you have a big announcement or you are running a contest. Save it for only your most important announcements, however.
Are you prepared to put social media to work for you and allow it to help your business grow? Social media like Facebook is well loved, so you should use this to your advantage. Keep the tips from this article in mind and help your business succeed.